- About Paid Placement
- Paid Placement is any listing by individual Web sites, sponsors or advertisers that pay for a higher ranking in a search results list, with the result that relevancy measures alone do not dictate their rank. All of the results pages clearly separate Paid Placement listings from other listings. You can easily identify them from the phrase “Sponsored by” always placed before the URL of any Paid Placement listing and from the yellow highlight color that is displayed when you place your mouse cursor on top of a Paid Placement listing. These Paid Placement listings are provided by Google, Overture (a wholly owned subsidiary of Yahoo!) and other companies. To participate, please see Google AdWords or Overture.
- About Yahoo! Search Results
- Yahoo! Search Results are the most relevant web pages found in response to your search query. The results are generated from the billions of web pages discovered, crawled, reviewed, submitted, or otherwise included in the Yahoo! Search index. More than 99% of web pages in the Yahoo! Search index are included for free through Yahoo!'s web crawl process.
Yahoo! Search Results may also include links to sites that participate in the Content Acquisition Program (CAP). CAP enables content providers to submit web content directly to Yahoo! for review and inclusion in the Yahoo! Search index; content providers that participate in CAP through the Site Match program pay for these services. Participation in CAP or Site Match does not guarantee placement or ranking in search results but additional information made available through the direct data feeds may increase or decrease relevance depending on the search query.
- About Ask Jeeves Search Results
- Ask Jeeves delivers its primary search results using Teoma Search technology. Teoma Search technology uses sophisticated algorithms and Subject-Specific PopularitySM data to generate the most relevant and authoritative results on the Web. In some instances companies pay to have their Web sites included within Teoma's dataset, otherwise known as the Teoma Index. Like all Web sites, these sites are processed through Teoma's search algorithms and are not guaranteed placement in the results. This ensures that relevancy is the primary driver of results.
